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Facebook Lead System for New Homes Buyers
Step 1:
Select your Target Market
Summary: In this step you'll be determining the name of the area you will be advertising to (i.e., your Target Market). This step is important. You need a big enough target market to get low-cost leads consistently. But at the same time, you can't use TOO BIG of an area or your ads will not have enough "relevance" for your audience.
Watch the video above and determine if you plan on using a city or county reference for your Facebook ad (you will create your ad in in Step 5).
Watch the video above and determine if you plan on using a city or county reference for your Facebook ad (you will create your ad in in Step 5).
Examples: A few examples of successful target markets are shown below.
- Dallas (DFW is NOT recommended because it becomes too big)
- Fort Worth (DFW is NOT recommended because it becomes too big)
- Montgomery County
- Houston
- San Antonio
- Austin
- Tarrant County
